One of the challenges of building a business online isn’t necessarily unique to the internet; building trust with potential customers. This can be a challenge offline as well. One of the best ways, online, to overcome this challenge is to build an email list and provide your readers with good information. Getting them to sign up for that list can be done easily with a video squeeze page.
If you are not familiar with the term « squeeze page » it is simply a page that has only one purpose: getting someone to sign up for your email list or newsletter.
This page has no ads, no links to other pages on your site or other website, nothing but a form to sign up which is called an optin form.
Your visitors will have two options: optin or leave. That’s it. Squeeze pages are also called capture pages since they will capture the contact information from your visitor.
But, you may be wondering, why should I go through all that hassle? The reason is simple: on average someone will need to have around 7 unique contacts with you before they learn to trust you enough to actually buy from you.
If they only visit your website once, which is what almost always happens, how can they get to know you? They can’t. But, if they sign up for a newsletter or email list and if you provide them with a lot of interesting and helpful information over time they can learn to trust and like you.
And that is where a well made video squeeze page comes into play. Most squeeze pages have the same basic elements:
1. A curiosity inducing headline. You want to grab their attention right away. Usually something that makes your free offer seem irresistible to them will make a good headline.
2. An irresistible free offer of some sort. Most of the time people will give away a free ebook or report on some subject related to the niche market they are in. So, if you are in the bird watching niche, you may want to compile a free report on the best equipment to use when bird watching.
3. Bullet points underscoring the great information that is included in your free report. Make them really want to have it. Tease them with the thought of what they will be missing out on if they don’t sign up.
For step 3 many marketers will use videos. Making a short video can get your message across much more quickly and in a more entertaining method than just plain text.
You can use the video to briefly explain the benefits of your freebie than place the bullet points underneath. Even if you use video you will still want to include a compelling title to draw their attention.
More and more of your website visitors will be « skimmers » who don’t really like to read very much. For them, adding a video squeeze page can be the best way to get them to sign up for your email list. Getting your message in front of your audience in the best format to engage them and you will get many more sign ups for your list.