Most industries have a lot of their own jargon that can sound very odd and be very confusing to anyone who is just getting started. Online marketing is that way. There are a lot of terms that are weird sounding and unfamiliar. One of the most weird sounding terms is: squeeze page.
To truly be successful in any industry, including internet marketing, you must have a basic knowledge of the terms. In this article I’m not going to teach you what all the terms mean but I will teach you what a squeeze page is and what it is used for.
A squeeze page is also sometimes called a capture page. This is a page on your website or blog that is set up specifically to get people to sign up for, or optin, to your email list.
The whole point is to use your squeeze page kind of like a funnel. You want to draw them in with an enticing title than you want to guide them so they take the action you want them to take; sign up for your list.
In order to make this work there are several elements your squeeze page should have and several elements you should never include on a squeeze page:
DO
1. Add a strong headline. Good headlines will usually be something that does one of three things: piques curiosity, creates some sort of fear, or asks a question. When coming up with your headline try to think of exactly how your visitor will benefit from the aspects of your freebie offer.
2. Bullet points. Adding bullet points is another way for you to point out just what your freebie will offer to your visitor. You don’t want to give them all the information, if you do they won’t need to sign up, but you want to provide them with enough information to make it clear that they will miss out if they don’t sign up.
3. It is optional but if you choose you can include a video in your squeeze page. Making a short video that highlights the enormous advantages of your freebie can be very effective. If you have a video it’s still a good idea to include bullet points just to reinforce your message.
DON’T
1. Don’t put adds or any type of navigation on your squeeze page. You don’t want them to do anything but sign up. The last thing you want is some distractions. Remember the funnel I talked about above? Don’t distract them just keep them moving to what you want them to do which is to sign up for your list.
2. When they sign up for your list don’t bombard them with sales pitches. Continue to give them top quality information.
Keep these basics for building an effective squeeze page in mind when you start putting yours together. Remember the optimal outcome is that your website visitor will sign up for your list and you can allow them to get to know you and trust you and, hopefully, buy from you at some point.