The average income for the owners of this kind of business in
California is $65,000 a year. Best of all, here’s a business that
you can start with an absolute minimum investment. Practically
anyone who lives in a city anywhere in the country can expect to
do just about as well, and with a bit of imagination, mixed with
some business « moxie, » you should be able to do even better!
Income and market potentials for a service such as this are truly
fantastic! rent increases that have far outpaced wage increases
have brought about a tremendous need for a method to alleviate
the cost of housing. Also, many apartment complexes are being
converted into expensive condominiums. These two factors have
created a problem of gantic proportions for millions of people
who are concerned about keeping a roof over their heads.
You can make big money solving that problem with your own
Roommate Finding Service. We’re going to tell you how.
Many of the nation’s leading economists are predicting this kind
of living arrangement to be the « money-saving answer » for the
apartment dwellers for the rest of this century. Others are
predicting the roommate finding service to become as popular as
the employment agency by 1990.
This is an ideal absentee owner business. Most of those operating
on the West Coast have a woman doing the managing–sometimes as
just the manager, and sometimes as the owner-manager. This
apparently has something to do with the nature of the business,
and how most people seem to naturally trust a woman to fid the
right roommate for them.
As to the fee structure, I suggest something similar to the
successful employment agencies. Charge everyone a $25
registration fee to start the ball rolling toward finding them a
suitable roommate. You take a Polaroid snapshot of each
registrant, have them fill out an appropriate application card
which will indicate the kind of roommate they’d be happy with,
and start searching through your files for people with similar
likes and dislikes.
To get started, you’ll want a bank reference; a legal reference,
a telephone, a business name, letterhead paper, envelopes, and
business cards; and office supplies such as 3×5 index cards;
typewriter; file cabinet; and printed questionaire-application
form. You’ll also need a responsibility disclaimer, which can be
combined with the applicant’s agreement-to-pay contract. Once
you’ve found a roommate for your prospective client, you should
have it spelled out in your agreement that each of the « matched
roommates » will pay you 15% to 20% of the first month’s rent. You
should charge a bit extra for particular requirements, and
perhaps somewhat less for older persons, or foe persons with
The approval or disapproval is left up to the parties involved.
You simply look through your registration card file, pull five or
six apparently suitable roommates, call each of them on the phone
and arrange separate meetings for them with your client. Your
client reports back to you, and tells you his or her decision,
and you call the person chosen and finalize the deal.
Good advertising will play a most important part getting this
business off the ground. Make a good circular or « flyer »
detailing your roommate finding services, and listing your phone
number. Get these flyers on as many bulletin boards in your area
as possible. Get them in grocery stores, barber shops, community
colleges, beauty salons, bowling alleys; the list of places to »
billboard » your flyers is endless. Another idea is to set up
« take one » boxes in as many retail places of business as you can.
Don’t overlook the value of placing your flyers on
windshields—particularly around apartment complexes, and in the
parking lots of colleges in your area. You might even pay the
downtown parking lots attendants to slip one under the windshield
wiper of each car he parks on Monday. If you do a good job with
the make-up of your flyer, and use your imagination in getting
them into the hands of your prospective clients, you’ll have no
trouble moving your business into the black quickly.
Even so, you’ll need to run regular ads in your area newspapers.
The best headings to run your ads under is the Personals Column.
Your ad might read:
NEED A ROOMMATE? We’ll find the ideal roommate for you!
Everything handled on a strictly confidential basis. For details,
call Jan, Mary, or Carol, 123-4567.
Within only a couple of months, you should be well enough
established, and with a income large enough to afford an office
location. When you establish your office, do some publicizing of
your business with press releases to all the media in your area,
and plan some fanfare that will bring attention to your services.
Tacking up on your office walls the enthusiastic testimonials of
people you’ve have matched with roommates is a very good idea.
Later on, you might want to input all your client information on
computer, and take video pictures of each client for showing to
prospective roommates. In the final analysis, once you have your
business underway, your future success will be limited only by